Sino Grandness, most underratted brand?
Sino Grandness released a brand value report which states its brand for its beverage product “Garden Fresh” is worth about $714 million.
However, its market capitalisation as of today is about $450 million, much less than the brand value.
Is Sino Grandness brand value severely underatted? As brand value evaluation report is subjective and considering that “Garden Fresh” is going for IPO soon, the brand value may be exaggerated.
Unless Garden Fresh can monopolise the market which is unlikely, it will have to face onslaught of competitors once it reaped success, so brand value can change in future.
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